Twenty years of web, long before AI became a headline.

Francesco Giuliani approached the digital world at a very young age. When the Italian web was still far from being a real industry, he began experimenting with websites, content and the first online magazines, sharing that pioneering era with Salvatore Aranzulla, who would become one of Italy's best-known tech writers.

Together with Aranzulla, he took some of his first steps building digital editorial projects. A public trace of their professional relationship still appears on Salvatore Aranzulla's official page, where an infographic about his story is credited to Francesco Giuliani.

Building online magazines meant handling technology, publishing, writing, graphics and content distribution simultaneously. It is in this context that Giuliani developed his SEO expertise, understanding early that publishing was not enough: content had to be visible, intercept people's interests, and organise information to build a lasting audience.

Alongside technology, Giuliani has cultivated a deep passion for politics since a young age — understood as the space where communication, consensus, institutions and social transformations meet.

This passion led him to work behind the scenes of political and institutional communication, collaborating over the years with leading politicians, institutional representatives and ministers of the Republic.

In 2025 Sky TG24 covered AI❤Roma, describing it as the first Italian civic list designed and built with the support of artificial intelligence.

The defining trait of Giuliani's work is the ability to observe what is happening in the world and recognise which still-emerging phenomena will become relevant.

When many still saw generative AI as a simple tool to produce text or images, he had already foreseen its evolution toward digital identities, automated newsrooms, business assistants and new models of communication.

Forbes Italia documented this trait clearly: it was Francesco Giuliani who had the idea of creating an Italian AI-generated influencer.

The project that brought Giuliani to mainstream attention is Francesca Giubelli, the first Italian virtual influencer created with artificial intelligence. Born from the collaboration between Giuliani, Valeria Fossatelli and Emiliano Belmonte, she was designed as a digital identity able to tell stories about Made in Italy, tourism, culture and sport.

Sky TG24 introduced Francesca Giubelli as a project born from the mind of entrepreneur and programmer Francesco Giuliani. Vanity Fair described it as the birth of the first Italian virtual influencer created with AI. Il Corriere della Sera followed the project from day one, reporting the profile's extremely fast growth.

Forbes Italia later confirmed the case, recounting how Francesca became the first Italian AI-generated influencer, and the second in the world after Lil Miquela to obtain Meta verification.

In March 2024, La Repubblica included Francesco Giuliani in its major selection dedicated to the «500 Italians who matter in Artificial Intelligence», gathering researchers, professors, entrepreneurs, managers, startups and professionals from the Italian AI scene.

Repubblica presented Influencer.srl as a Rome-based startup active in marketing and advertising strategies, identifying Giuliani as CEO and as the creator, through AI, of the virtual influencer Francesca Giubelli.

Faraday is the natural landing point of a path that crossed code, publishing and communication. It is not a software house that added AI to its price list, nor a consulting spin-off: it is a company built directly around language and predictive models, with in-house teams that follow each project from idea to maintenance, with no subcontracting chain.

The approach almost always starts from the same questions: where time is lost, which decisions arrive too late, which company data sits unused. From there the intervention takes shape — a conversational agent wired to core systems, a scoring engine, a reputation-alert system, a document automation pipeline. Technology is chosen after the problem is understood, not before.

For Giuliani, artificial intelligence is neither a product to sell nor a conference topic, but connective tissue reshaping how people, information and decisions move inside organisations.